The latest heroes to be featured in Jockeys ads are professional golfer Bubba Watson and his wife, former WNBA player, Angie, who show the strength of family in building a life where love and commitment to each other comes first.
Parents to two beautiful children, Bubba and Angie Watson show how adoption led them to their forever family.
"Bubba and Angie were a natural choice for the #ShowEm campaign since their commitment to family is in perfect alignment with Jockey's core values," said Mark Fedyk, President and Chief Operating Officer at Jockey. "We're proud to be able to share Bubba and Angie's uplifting story to shed light on the importance of family."
The #ShowEm campaign introduces Bubba and Angie proudly wearing Jockey® product alongside Caleb and Dakota in a personal, intimate video illustrating what's underneath, both literally and figuratively. #ShowEm celebrates everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, including purpose, faith, perseverance, courage, family, hope and resilience.
"It's amazing to have the opportunity to partner with a company like Jockey and use the #ShowEm campaign to inspire and provide support to other families that have thought about or have begun the adoption process," said Bubba Watson. "This experience has encouraged us to be open and honest about the obstacles that we've faced. On a lighter note, this has allowed me to fulfill a lifelong dream to become an underwear model."
Bubba the underwear model, who saw that coming?
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