The Miami Heat will build off the best-selling third jersey in NBA history by making this year’s City Edition uniform another version of “Miami Vice.”
— Miami HEAT (@MiamiHEAT) November 5, 2018
Heat chief marketing officer Michael McCullough said the team doesn’t have to pay any licensing fees to “Miami Vice” because the team isn’t using the name, logos or songs.
McCollough says there will be 14 “Vice Night” games when the team will wear the uniform.
— Miami HEAT (@MiamiHEAT) November 4, 2018
The Vice line will launch at midnight Thursday as the team will host a “Midnight Madness” event at American Airlines Arena. On Friday, the Heat will play the Pacers in their Vice uniforms on a yet-to-be-revealed alternate Vice court.
Want More From Sports Gossip?