Big Baller Brand teamed up with SLAM Online to announce Lonzo Ball's new signature shoe, the Z02.19s. These shoes are going to sell for the small baller price of $200.
That's quite a price drop from the Z02s, which sold for $495. At this pace his Z02.20s will probably be free.
I think I'll holdout for the Z02.20s or maybe the .21s where they pay you to wear them. This is not a good look for the brand.
Does this mean Zo will actually wear them this season?
I would love to hear LaVar Ball try to spin the price drop. Sure they might sell a few more shoes, but is it worth the hit to the brand?