Los Angeles Lakers forward Kyle Kuzma is taking the next step to step up his sneaker game, becoming the first player to partner with a footwear-reselling app to expand his access to rare and limited edition shoes on a nightly basis.
Kuzma is the first brand ambassador for the GOAT app.
The app's online marketplace boasts a user base of more than 10 million consumers who shop from among its 600,000 listings for coveted vintage sneakers, often selling for thousands of dollars each.
For Kuzma, who still is playing on his rookie contract with the Lakers, the new partnership will allow him to bypass the mounting prices that rare sneakers can cost on the secondary market and also provide him with a chance to create a frenzy around his footwear on a nightly basis.
LeBron approves of this money move.
Kuzma is definitely one young pup the Lakers should hold on to.