The LA Bron effect is real

After a red-hot summer offseason of big-time trades and free-agent signings, anticipation for the NBA’s 2018-19 season is higher than ever. 

With only two weeks until tip-off, we crunched the numbers to find the top-trending teams, hottest-selling games and most popular NBA merchandise heading into the season.

StubHub, the world's largest event marketplace, today released its second annual NBA Season Preview, which includes the top-trending teams, hottest-selling games and most popular NBA merchandise heading into the 2018-19 season.  

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Top highlights include:

  • The Los Angeles Lakers are StubHub’s #1 most in-demand team for the second year in a row.
  • LeBron James’ Lakers jersey is the top-selling NBA jersey on eBay this offseason.
  • The Western conference outsells Eastern conference on StubHub, for the first time in five years.
  • The Christmas Day game between the Los Angeles Lakers and Golden State Warriors is among StubHub’s top-selling matchups of the season. 

For the second season in a row, the Los Angeles Lakers are the most in-demand team, but after the offseason signing of the league's star talent, LeBron James, demand for the team increased by 427% over last season  

 "The overwhelming demand for Lakers tickets is a testament to the value of star power on a team, with fans excited to see LeBron in his new home," said Scott Jablonski, StubHub's general manager of NHL, NFL & NBA. "It's not often that we see this large of a spike in demand for a team that already led sales the season before. There are only a handful of athletes in the world who can make an impact on ticket demand like LeBron can."  

Hate to say it Cavs fans, but the NBA is just better with LeBron on the Lakers. This season is definitely one to watch. 

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