Saquon Barkley has been running for big yards on the field this season, and now off the field the New York Giants rookie is running on Dunkin'.
Dunkin', the official coffee of the New York Giants, today announced a new partnership with running back Saquon Barkley.
As part of a one-year promotional campaign, Barkley will now be featured in a series of Dunkin' advertisements and promotions throughout the New York Metro Area.*
Barkley will appear in a variety of Dunkin' advertising, social media and live events beginning during the current NFL season. Kicking off with a series of video spots supporting Dunkin's entirely new espresso experience
Check them out below:
"We couldn't be more excited to work with New York's newest football star, Saquon Barkley," said Cathy Chavenet, Integrated Marketing Director at Dunkin'. "Our brand has had a long and successful relationship with the New York Giants, and we think Saquon represents perfectly the speed, energy and optimism our guests throughout the Metro area associate with Dunkin'."
The new partnership with Saquon Barkley coincides with the new Dunkin' branding as part of the company's efforts to modernize the Dunkin' experience for its customers.
Beginning in January 2019, a new logo that refers to the company name as simply "Dunkin'" will appear on packaging, in advertising, online and on new and remodeled restaurants.