It's no secret the folks in Boston and the surrounding New England area aren't fans of NFL commissioner Roger Goodell. Not after the deflategate fiasco a couple of years ago.
So it makes sense for businesses in the area to exploit that fact. That's just what a Boston area Petco did with a Roger Goodell themed PetSmart billboard.
Via Daily Snark:
That's a pretty good advertising strategy by Petco. Patriots fans who shop at PetSmart might really have to consider switching. Not because Goodell shops there, but to reward Petco for their creativity.