Nike CEO Mark Parker Proud of Kaepernick Ad and Its Results - Sports Gossip
So are the shareholders

Nike CEO Mark Parker on Tuesday said the company's use of Colin Kaepernick in the brand's recent "Just Do It" spots has resulted in "record engagement with the brand."

Nike announced on the earnings call that its revenue over the past three months, a period which ran until Aug. 31, was up 9 percent to $9.9 billion. The last day included was days before the first Kaepernick spots appeared.

Since the Kaepernick ads ran, Nike's stock has risen 6.25 percent, adding $6.38 billion to the company's value.

The bet on Kaepernick has paid off in spades. 

Up Next

Trending

Screenshot_20181008-090450

Cam Newton Spotted Smoking Something in the Club

Panthers quarterback Cam Newton was spotted in a Charlotte club on Sunday night celebrating Carolina's last second win over the Giants.  He was enjoying a little victory smoke too. We know Cam likes his cigars, but we also know there's no smoking in the club.  So the question ...read more

chomp

The Florida "Chomp" Girl Has Been Found

Props to Busted Coverage for uncovering the identity of the Florida fan who went viral on Saturday when the Gators beat Mississippi State.  She caught the cameraman's eye with her "chomp" top.  Her name is Kelsie Faulkner and according to BC she's a licensed cosmetologist:I ...read more