The NFL is continuing its efforts to penetrate more market share, and London will play host to more NFL games in the 2019 season, the league's United Kingdom office announced last month.
Three NFL games were played in London this year.
The games in the past few weeks have once again demonstrated the incredible passion of NFL fans in the UK NFL Executive Vice President of International Mark Waller said The support of our stadium partners, the Mayor of London and the Minister for Sport gives us a great foundation for further development of the sport and the ability to give our fans even more NFL games in the coming years
So far to date, there have been 24 regular-season games played in London since the league began scheduling games there in 2007. Only three of the NFL's 32 teams have made at least one London trip.
So far no teams have been announced, and they did not disclose the game dates either.
What we do know is, two of the games will be played at Wembley Stadium, with the others at the stadium being built for Premier League team Tottenham, who are still strong contenders for EPL title, based on UK’s betting expert predictions. Some think all the games being played in London is just the precursor to London having its very own NFL team.
If London will eventually have a team, this could change a the UK sport market in general and sport betting field (that is an important aspect of sport in the UK) specifically. Many of the fans would want a chance to place a wager on the games, so the betting industries take this matter into consideration .
Eventually the NFL will want teams in other places, with London and Mexico City being at the top of the list of destinations, so bookmakers will also follow up these events for sure.
As long as they embrace the games, I'm pretty sure once the NFL permanently plants itself in London, it should take off.