With HBO's recent announcement that after 45 years of putting on most of the biggest fights in boxing it was bowing out of the sport at the end of the year, they were in need of a new broadcast home, and they have landed a very lucrative one with new sports streaming service DAZN through 2023.
Alvarez signed a five-year, 11-fight deal worth a minimum of $365 million with DAZN, which only launched in the United States in September.
Alvarez's deal is the richest athlete contract in sports history, eclipsing the 13-year, $325 million agreement that New York Yankees slugger Giancarlo Stanton signed in 2014 when he was with the Miami Marlins.
Speaking to ESPN:
DAZN is new to the US and only started streaming for Anthony Joshua's most recent fight against Alexander Povetkin on 22nd September with De La Hoya adding, "This is huge for boxing, huge for Canelo and huge for Golden Boy. Golden Boy is at the forefront of something very monumental for the sport of boxing."
Ring magazine's third best pound-for-pound boxer will try and prove his worth on that list in his next fight. Moving up in weight to fight England's Rocky Fielding for the WBA (Regular) super middleweight title.
The fight with Fielding on December 15th will be the first on the new deal with DAZN.