Michael Jordan and Jordan Brand revealed the first partnerships of their 10-year, $100-million commitment to combating systemic racism in the U.S., parent company Nike announced Wednesday.
The NAACP Legal Defense and Educational Fund, Inc. and the Formerly Incarcerated & Convicted People and Families Movement will each receive $1 million, while $500,000 is going to Black Voters Matter.
All three organizations "will focus on cities and states where Black people are underrepresented in registration and turnout numbers, relative to their share of the overall population," according to Nike.
"There is a long history of oppression against Black Americans that holds us back from full participation in American society," Jordan, who currently owns the Charlotte Hornets, said in a statement. "We understand that one of the main ways we can change systemic racism is at the polls.
"We know it will take time for us to create the change we want to see, but we are working quickly to take action for the Black community’s voice to be heard."
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