If you are a known brand or trying to develop one, there are zero percent chances that you are not considering targeting social media platforms to create awareness about your brand and its offerings. We all know it for a fact social media is here to stay for a while and every business, big and small, is utilizing social media’s potential to reach out to a diverse audience.
We have specially designed this article to tutor you on how to develop a strong structure that lays the foundation of a perfect social media strategy. We are going to discuss ten simple and effective ways, which will not only help you, create a robust social media presence but also provide a boost to your social media marketing strategy.
1. Identify your Target Audience:
Identifying your target audience is the most basic yet vital step. But why is that so significant? Well, there is a large number of social media platforms out there and you cannot possibly target every to develop and sustain a meaningful presence. Rather you must identify your target audience and analyze different platforms to figure out which of these numerous platforms are employed by the majority of those whom you are trying to reach out to. Provide ample time for this exercise and gather all your facts to make a suitable decision.
Once you have identified your target audience, you can move on to categorizing these platforms based on the type of audience, which utilizes that particular platform, and the platform’s particular niche. Then pick the top three to create and devise a course of action to make yourself a prominent entity on these. Do not forget a unique strategy that narrows your effort down to the target audience is bound to define and impact the future of your social media presence.
2. Be as human as possible:
This point may seem very insignificant but is highly vital. Customers will interact with you promptly if you reach out to them with material that appeals to their human side and in a manner, they can relate with. Being unnatural is the major error of judgment most brands make on social media platforms. Their content does not appeal to the audience enough to propel engagement. So keep your content as intuitive and relatable as possible – it should come across as an effortless endeavor. Focus on providing transparent information, and insight, which gets people interested and draws them into interaction.
Showing the human side of your business will bring you great benefits. It will convey to your customers the real spirit of the brand – one that underlines your social feeds. Most brands nowadays are therefore known for a friendly approach that allows their clientele to harbor a sense of amicability with the brand not to forget to cultivate brand loyalty with a personal touch.
3. Seek relationship rather than that of the followers:
Building a quality relationship with your audience is far more important than simply acquiring a large following. Following will automatically increase when you deliver on your promises efficiently. So better, seek a reliable relationship than simply building up the number. Having 200 followers who engage with your content and respond to it is better than boasting 20,000 followers who barely pay attention to the content on your page. The beauty of social media platforms is they allow you to build a unique relationship with your followers. Moreover, the biggest benefit attached to that is it kind of works as a CX survey for a brand. They can complain about what you offer, suggest something new, or share their happiness with your product/services.
For example, an internet service provider could be sitting on a social media platform observing how people receive new internet packages offered by the company. Are they happy with it? Do they find it reasonable and efficient? Are they inquiring about it? Are they tempted to switch their internet service? All these things do not only constitute a two-way interaction, but also help the brand analyze customer needs, the weak links, and how they can make their product/service better.
4. Automate the tasks smartly:
Automation – is a raging phenomenon in almost every aspect of our daily life right now and businesses cannot escape it by any means. It has taken over marketing largely. However, certainly, you cannot entirely rely on automated systems to answer customer queries or retweet. Leaving your social media platform on autopilot mode will make your endeavor lose the human touch. Several things have been seen going wrong on social media due to automation. Also, it is more and more clearly understood by all businesses only part of social media customer care must be automated rather than the whole of it – part of it must always remain human thereby permitting personalized interaction. For instance, you can certainly automate the social media platform operations when it comes to tasks like scheduling, etc.
I’d suggest you avoid automation when it comes to real customers and followers – the very reason why brands are highly reliant on social media management platforms to help keep things organized at all times.
The aforementioned ten points we have discussed are the most basic yet extremely effective in creating an influential presence on social media. If implemented right, they can yield impeccable results.
I hope this article has been of assistance to you as far as understanding the many seemingly small things, which possess the power to make or break your brand’s reputation on social media.