Sports company Asics has apologized after screens outside a flagship store in Auckland, New Zealand, showed pornography for several hours.

The content played on the store’s promotional outdoor screens above the entrance until staff arrived at 10am on Sunday to open the shop.

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The Japanese sports company said hackers had gained access to the system to show the explicit content.

“We would like to apologize to anyone who may have seen this,” the firm said.

According to the New Zealand Herald, the pornographic content had been playing for nine hours until turned off by staff.

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