Mitch Grossbach, head of operations and finance for Beast Mode Online, told Henderson that “the site had just gone crazy” as soon as the Seahawks announced Lynch’s signing:
“My phone started to blow up and I stepped out to check it. I saw that we had, within the first half an hour, we had thousands of sessions and we were selling at a rate of a couple thousand dollars in sales every few minutes. So the site had just gone crazy and spiked. I can see it exactly. This was on Dec. 23 at around 9 p.m. We had hit around $20,000 in sales within the first hour of it being announced.“
Lynch launched his own apparel line in 2015 when he wore a Beast Mode hat during his media appearances leading up to Super Bowl XLIX against the New England Patriots.
He opened up Beast Mode stores in his hometown of Oakland, California, and in Seattle.
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