Atlanta Falcons president and CEO Rich McKay said the stadium would have its “Fan First Menu Pricing” for the 75,000 spectators expected to attend the Super Bowl on Feb. 3.
Just like at a Falcons game at the Mercedes-Benz Stadium, concessions will feature 12 popular food and beverage items. That includes $2 hot dogs and some $5 beers, along with $5 cheeseburgers, $3 nachos with cheese, and $2 refillable soft drinks.
These items are priced lower than any other major professional American sports venue, plus without tax for easier concession-stand transactions.
Atlanta Falcons to Sell Craft Beer for $5 https://t.co/15nE5lTaSh
— SportsGossip.com (@sportsgossip) August 24, 2018
Increasing the prices based on the magnitude of the Super Bowl was never an option, McKay said.
“We said this in our negotiations with the SEC, the college football championship, the Super Bowl, and the Final Four … what we basically said is every customer that comes through that door is our customer,” McKay said in a phone interview. “So we want to treat all those customers the same and give them the same experience in food and beverage.
“What was interesting with the SEC negotiations, [late] commissioner Michael Slive kept telling me, ‘Hey, I want a provision in this contract that talks about the pricing and prohibits you from being able to raise the prices for our game.’ And I said, ‘Commissioner, we want the same provision.’ It was interesting that we had a common goal yet two different mindsets. So we put that in the bids for all the major events, including the World Cup.’ ”
Here’s the menu below:
Now if they could somehow reduce the price of Super Bowl tickets, and travel and lodging, that would be something.