“Well, the funny thing was, you know, all of us our are doing the draft from home. And Nantucket has very strict rules about who is coming to the island,” Holliday said. “So, I worked with Patriots IT people and said, ‘Teach me, I’ll do lighting, I’ll do IT, I’ll do it all.

“So, I’m doing lighting and next thing I know Bill (Belichick) had a couple of treats that were left over near his laptop and he stepped away from the table,” Holliday continued. “And all of a sudden he (Belichick) looks and he goes, ‘Look, look at the table’ and there Nike was just sitting there waiting patiently and he knew his treats were there, so that’s what prompted him getting up to the table and he was just waiting patiently for the word to take his treats.”

“I really had no clue until my phone started blowing up and @TheSwooshDog (Nike’s Instagram account) started gaining followers like popcorn, just one after another,” Holliday said. “Well, the phone was blowing up ’cause see I got a public setting on his Instagram and he probably had 1,000 followers and maybe had posted four pictures of him, so it really didn’t have a lot of activity on the account. But, within 30 minutes, Nike went from 1,000 followers to about 10,000 followers and my phone was just blowing up.”

Nike definitely stole the show. 

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