Looks like Roger Goodell did what was best for the NFL with his apology.

The NFL’s public shift on the Black Lives Matter movement, which led to a Friday video from commissioner Roger Goodell condemning racism and admitting wrongdoing, started with an Instagram DM.

“Hey Mike,” it began.

Yahoo gave some background on how it all went down.

Bryndon Minter wasn’t sure Saints receiver Michael Thomas would even read the message. He knew it could get him fired. He continued anyway.

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“Want to help you create content to be heard around the league,” Minter wrote. “I’m a NFL social employee and am embarrassed by how the league has been silent this week. The NFL hasn’t condemned racism. The NFL hasn’t said that Black Lives Matter.

“I want [to] help you put the pressure on. And arm you with a video that expresses YOUR voice and [what] you want from the League. Give me a holler if you’re interested in working together, thanks bro!”

Within 15 minutes, Thomas wrote back.

Twenty-four hours later, he and other prominent black NFL players published a powerful video. Within another 24 hours, tens of millions of people watched it – and it had changed the league’s relationship with social injustice for good.

That’s when Goodell reacted. 

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