It’s no secret the folks in Boston and the surrounding New England area aren’t fans of NFL commissioner Roger Goodell.  Not after the deflategate fiasco a couple of years ago.

So it makes sense for businesses in the area to exploit that fact.  That’s just what a Boston area Petco did with a Roger Goodell themed PetSmart billboard.

Via Daily Snark:

That’s a pretty good advertising strategy by Petco.  Patriots fans who shop at PetSmart might really have to consider switching.  Not because Goodell shops there, but to reward Petco for their creativity.