Burger King Russia apologized for an ad campaign they ran. They offered women a lifetime supply of Whoppers and 3 million Rubles if they got pregnant by a World Cup player.
Here is the translated ad as transcribed by Deadspin:
Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football. Each will receive 3 million rubles, and a lifelong supply of Whoppers. For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead. Forward! We believe in you!
Burger King is sorry it offered Russian women lifetime Whoppers if they get impregnated by World Cup stars: https://t.co/51DrLhTqgF pic.twitter.com/PC2EtiYen9
— Deadspin (@Deadspin) June 20, 2018
That probably wasn’t the best ad campaign idea. But let’s be honest, nobody was going to attempt to get pregnant by a World Cup player for some Whoppers.