The news hit last week, in the middle of the NFL’s preseason, Roc Nation would be the league’s “live music entertainment strategist,” consulting on entertainment and social justice projects.

Considering the NFL hasn’t exactly been all that concerned with racial equity, especially involving the handling of the still-unsigned Colin Kaepernick’s national anthem protests, this has become a big deal. 

In an interview at Roc Nation headquarters last week, he was asked if he would kneel or stand if the national anthem was being performed. He said, “I think we’ve moved past kneeling. I think it’s time for action.”

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Add to that the rumors that Jay will soon become the owner of an NFL team, and that was more than enough for Kaepernick to finally chime in.

On Sunday morning, the former San Francisco 49ers quarterback tweeted a picture of several people kneeling, with a message that seems like a direct response to Jay-Z’s comments:

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