UFC superstar Conor McGregor revealed on the first birthday of his ‘Proper No. Twelve’ brand of Irish whiskey that he has donated $1 million of its initial sales to a first responders charity fund in the US.

McGregor launched the whiskey a year ago and its success has outstripped even the loftiest ambitions of the former two-weight UFC champion, with demand for the liquor mandating its launch in several markets in the last 12 months including Ireland, the US, the UK, South Africa and, last month, in Russia. 

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When it went on sale, McGregor announced that $5 from each sale would go to first responders, saying at the time: “First responders all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need. I have great respect for these men and women.”

And as the whiskey celebrates the first anniversary of its launch, McGregor announced on social media that the charity fund has reached its $1 million goal for its first year and that the fund would be released in early 2020.

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