Cristiano Ronaldo kisses the new CR7 Play It Cool fragrance at the launch party!

The 34-year-old professional soccer player attended the event with family and friends on Thursday in Turin, Italy.

He kicked off the evening with a screening of his Play It Cool campaign video followed by a Q&A where he candidly spoke about his personal experience of learning to “play it cool” in any situation, and how this inspired the campaign.

“I wanted to really have fun with this campaign,” he said at the event. “Those that know me know that I don’t take myself too seriously, that I love to have fun and surprise people. Hopefully I did that with this video!”

Guests at the event included Cristiano‘s girlfriend Georgina Rodriguez, broadcaster Piers Morgan, and more, who spent the evening discovering the new fragrance which is blended with accents of mandarin, bergamot, pear, lavender, cardamom, marine accord, Tonka, Musk, and Amberwood.

Flip the Page to see the Video: