Racism and discrimination are critical public health issues that demand an urgent response. #BlackLivesMatter
— Institute for Health Metrics and Evaluation (@IHME_UW) June 6, 2020
— Greg Glassman (@CrossFitCEO) June 6, 2020
Your failed model quarantined us and now you're going to model a solution to racism? George Floyd's brutal murder sparked riots nationally. Quarantine alone is "accompanied in every age and under all political regimes by an undercurrent of suspicion, distrust, and riots." Thanks!
— Greg Glassman (@CrossFitCEO) June 7, 2020
Reebok, owned by Adidas, announced it would terminate its partnership as a main sponsor and licensee of CrossFit apparel. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” the sports apparel brand told Business Insider. “We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community.”
Gyms such as CrossFit Magnus and Petworth Fitness announced they would end affiliations with the workout brand.
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