Reebok, owned by Adidas, announced it would terminate its partnership as a main sponsor and licensee of CrossFit apparel. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” the sports apparel brand told Business Insider. “We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community.”

Gyms such as CrossFit Magnus and Petworth Fitness announced they would end affiliations with the workout brand.

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