The Mavs submitted a trademark application to the United States Patent and Trademark Office for “The Matador”.
This is the nickname player development coach Mike Procopio gave Doncic on Dec. 28th, according to Josh Gerben of Gerben Law Firm.
The Mavs have moved to protect Luka Doncic's nickname by filing trademarks on THE MATADOR and EL MATADOR.
The problem for Doncic is the MAVS are claiming ownership of the name.
If Doncic leaves the Mavs he will not own his nickname.
He needs a better trademark lawyer. pic.twitter.com/QXmOR22Lnn
— Josh Gerben (@JoshGerben) January 2, 2019
Gerben added that the application didn’t include written consent from Doncic for the Mavs to register his nickname, something the USPTO will require.
Addition legal point here: The USPTO will require that the Mavs have Doncic's written permission to register this trademark (because it is his nickname).
The application filed by the MAVS attorneys DID NOT include this required consent from Doncic.
— Josh Gerben (@JoshGerben) January 2, 2019
Doncic better get his lawyers on this.
If he ends up playing for another team down the road, his nickname will stay with the Mavs.
