Drake is reportedly planning to leave Jordan Brand to work with Adidas.
According to Sole Collector, the ‘God’s Plan’ hit-maker is unhappy with his partnership with Jordan Brand and is currently looking for an exit in favor of a new deal that would offer him “more creative control”.
Can confirm that Drake and his team are far along in negotiations with Adidas on a comprehensive endorsement deal. More to come… pic.twitter.com/oSyoUSStA2
— Nick DePaula (@NickDePaula) February 22, 2018
The Canadian rapper first partnered with Jordan in 2013 and has since released a number of collaborations with his OVO brand, including apparel and OVO x Air Jordan trainers.
He even rapped about the brand in 2015 in his high-energy Future collaboration, ‘Jumpman’, which included the lyrics “they gave me my own collection.”
Neither Drake nor Adidas have confirmed that negotiation is underway. Jordan Brand will continue to thrive, with or without Drake.