The NFL and rap mogul Jay-z provided a first glimpse on how their controversial partnership might work on Friday, announcing a free “Inspire Change” concert to be performed before the league’s opening game on Thursday.

Performing at the concert will be Meek Mill, Meghan Trainor and Rapsody, all three of whom have also been named “Inspire Change” advocates.

In addition to the concert, the league and Jay-Z’s Roc Nation naturally revealed some revenue streams for its new social justice initiative.

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Artists of various genres will reportedly create new music for a Songs of the Season campaign that will debut during games and simultaneously hit streaming platforms. Because this is the NFL, an apparel line also reportedly in the works.

As you can imagine, one of the biggest critics of the league’s partnership wasn’t impressed.

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