The food entrepreneur, and wife of NBA star Stephen Curry, will star in GoDaddy’s new marketing campaign that looks to inspire budding entrepreneurs to turn their ideas into reality.
Curry, who got her start as an entrepreneur with a food blog and YouTube channel, now hosts cooking shows on Food Network and ABC; owns a restaurant; has her own line of cookware; wrote a best-selling cookbook; and boasts more than 7 million followers on social media.
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Cameron Scott, chief brand officer of GoDaddy, did not reveal plans for the creative featuring Curry, but said it will be rooted in helping people create their own path and follow their entrepreneurial passions. Curry joins former racecar driver Danica Patrick, who was first signed as a spokesperson in 2006. GoDaddy is looking to line up more endorsers in its ads, says Scott. There’s also a chance Curry and Patrick will appear in some marketing material together.
Ayesha is clearly her own person, and even though they have three kids, and her husband plays road games throughout the year, she’s certainly not going to be a stay at home mom.
Ayesha has more drive than Steph in her game.