Las Vegas-based William Hill U.S. and the Golden Knights have completed the first team sponsorship deal in the newly opened sportsbook category, a historic, and fitting, marriage between the first global sportsbook to enter the U.S. market and the first major sports franchise to make the world’s gaming capital its home.

William Hill will receive logo placement on the dasher boards at T-Mobile Arena

“We could not be more excited to partner with the Golden Knights. We are headquartered in Las Vegas and have seen first-hand what this team has done for our community,” said Joe Asher, CEO of William Hill US. “William Hill is the leader in the U.S sports betting market and we are proud of the fact that this is the first sponsorship agreement between a sports book and an NHL team in the country. We appreciate the leadership of Bill Foley and his Golden Knights management team in bringing a winning franchise to Las Vegas and always working to make the in-game experience the best anywhere.”

“We are always looking for innovative ways to engage different segments our fan base and provide a unique fan experience,” said Vegas Golden Knights President Kerry Bubolz. “Like the Vegas Golden Knights, William Hill US is a proud ‘Vegas Born’ organization. This partnership between a major professional team and a sports book operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space.”

William Hill US currently operates 108 race and sports books in Nevada and is the state’s leading mobile sports betting app. Legal sports gambling is the new gold rush, although, technically it was always legal in Vegas.