Facebook users spend an average of 20 minutes per day on the platform.
This means you have lots of competition to catch one of the 1.49 billion daily active sets of eyes that go to Facebook.
So, how do you set yourself apart from the other 60 million active pages on Facebook?
One of the best ways to do this is by having an effective, eye-catching Facebook cover photo. Here’s how you see to it that your cover photo ideas come to life.
Basic Cover Photo Must-Knows
Before you dive headfirst into creating a terrific Facebook cover, there are a few basic things you need to know.
Firstly, the correct size for a cover photo is 851 x 315 pixels. For the best quality image, try using the PNG format for your image.
Remember that you’ll be making a cover photo that needs to look good on a desktop and mobile view, and keep in mind where the profile picture sits on both so that nothing important is hidden behind it when you design your cover photo.
Great Cover Photo Checklist
If you want your cover photo to stand out, then there are a few elements that need to be present. The following checklist will guide you on what to try and achieve.
If you’re any type of brand, whether a business, a blog, or a personal page, you need your cover photo to be in sync with your brand identity. For example, if you sell fishing gear, you wouldn’t necessarily display a desert on your cover image. Make sure your logo is displayed correctly and your brand colors are right.
High resolution is paramount to having your Facebook cover photo stand out. A blurry or pixelated image isn’t going to catch the eye of a potential page visitor, so ensure that your image is really good quality.
A cover photo is a good opportunity to get across a short, punchy sentence that you want your target audience to see straight away. If you’re having a flash sale, put it up as your cover photo for the duration. Or, if your brand has a catchy slogan, it’s potentially a good place for you to display it.
If your page is a place made up of many elements, then consider a cover photo collage. They’re easy to put together and are a great opportunity for entertainment and retail pages to showcase their services and products.
Sometimes, a Facebook cover photo can be a great opportunity for you to simply showcase an amazing image from your library. If you’re a real estate agency, lifestyle blogger, or even an e-commerce website, one strikingly eye-catching, high-resolution image can make your page stand out.
Facebook cover photos can be described as your small window to greet your page visitor and gain their engagement, so don’t miss the opportunity.
Ever-Changing Cover Photo Ideas
You’re probably thinking to yourself, “But I have so many great cover photo ideas!” Well, the great thing about your Facebook page is that this element is never static.
You can work in a series of Facebook cover photos into your content plan that coincides with the content you’ll be putting up so that you get to showcase all your great ideas.
If you’d like some inspiration, head on over to our Facebook page and see how we’ve branded our cover photo. And, of course, check out our sports content!