New England Patriots superstar Tight End Rob Gronkowski is all in on Shark Week. He’ll be featured in one of the many shows during the very popular week of shark programming. 

“Monster Tag,” debuting Monday, brings on Olympic skier Lindsey Vonn and NFL stars Aaron Rodgers and Rob Gronkowski. They’re helping save shark populations by working with top scientists who use satellite wildlife tags.

There are shows without celebrities, such as “Great White Abyss” and “Laws of Jaws,” but Gronk should raise Shark Week’s profile.