Atlanta Hawks CEO Steve Koonin has a plan to increase the NBA’s ratings: start and end the season two months later.

Koonin spoke Friday at the MIT Sloan Sports Analytics Conference in Boston on a panel about possible changes to the league’s schedule.

The panel was moderated by ESPN’s Kevin Arnovitz.

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Under Koonin’s proposal, the start of the NBA season would shift from mid-October to mid-December, after college football has completed its regular season and has begun its bowl season.

More important, the shift would allow the NBA to avoid having to compete with the NFL’s regular season, as it currently does in the first 2½ months before the “unofficial” start to the league’s calendar on Christmas Day.

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