LeBron James’ earning power also extends to Instagram.

The Los Angeles Lakers star cashes in $300,850 per sponsored post, making him the highest-earning NBA player on the social media platform, according to a study by OnlineGambling.ca.

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Although James’ Instagram income is significantly higher than the rest of the NBA’s, it pales in comparison to the platform’s top earners like Kylie Jenner and Cristiano Ronaldo, who receive $1,266,000 and $975,000, respectively, per sponsored post.

James’ total earnings for the 2019-20 season are an estimated $92.4 million, more than any other active NBA player.

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