When Jay-Z decided to launch a sports agency six years ago, a well-connected league insider explained Jay-Z’s ambition in simple terms: He wants to own a team.
Today’s deal with the NFL nudges Jay-Z far closer to that goal, if that indeed is the objective. He now has a formal relationship with the league, giving other owners a chance to get to know him well, naturally allowing the development of a familiarity that most potential owners never have when they show up and try to buy a team.
Jay-Z also has a chance to build up plenty of goodwill with owners, especially if the arrangement between NFL and Jay-Z’s Roc Nation has anything to do with, as Charles Robinson of Yahoo Sports has connected the dots, the 2017 comments from Bills owner Terry Pegula that the NFL needs a Charlton Heston-style spokesman to “promote all of the good things” that the league and its players are doing in the area of social justice and racial equality. If Jay-Z becomes that spokesman, he builds intangible equity in his quest to eventually acquire tangible equity in an NFL franchise.