Looks like Jay Z is all in on this year’s NBA draft. In advance of this week’s NBA draft. Puma on Monday announced that rapper and business mogul Jay-Z has been named president of Puma Basketball.

Puma has already signed projected first-round picks Deandre Ayton, Marvin Bagley III and Zhaire Smith to multiyear footwear and apparel endorsement deals. The trio represents the first NBA endorsement deals for the brand in two decades.  

Roc Nation Sports already has a history of doing deals with Puma. Several of the agency’s clients in the NFL, MLB, WNBA and NBA have signed endorsement deals with the brand.  

“It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball — all the aspects of culture around basketball, all the aspects of culture around basketball as much as the on-court presence that we will have,” Petrick said.  

The NBA off sesason just got a bit more exciting. The Association is even stronger now with Jay Z and his brand merging with a shoe brand. Hopefully this will go smoother than his stint with the Nets.