Yahoo Sports is reporting that Raptors star Kawhi Leonard just landed a multi-year endorsement deal with New Balance.  He’s now the face, and bizarre laugh, of New Balance Basketball.

Toronto Raptors star Kawhi Leonard has agreed to a multiyear endorsement deal with New Balance, league sources told Yahoo Sports.

Leonard, 27, will serve as the face of New Balance basketball, with the company looking to re-establish itself in the basketball market.

Bringing on Kawhi is one way to re-establish yourself in the basketball market.  It’s also a way to get out of the San Antonio market.  I can’t wait for the middle-aged Spurs fans to burn their New Balances.