Oscar winner Kobe Bryant and sports drink BodyArmor are in business together. The commercials end with the tag line: “Thanks Gatorade. We’ll take it from here.”
The ads feature Kristaps Porzingis writing a letter to his parents to be delivered by carrier pigeon, Skylar Diggins-Smith leading a step aerobics class, James Harden entering the arena like a soldier from the renaissance era and Mike Trout using a pulsating ab exerciser from the 1970s.
Check out one below:
Kobe Directs BodyArmor Ads That Trolls Gatorade https://t.co/3rX1H7IUuq pic.twitter.com/BB7Ba8KSuk
— SportsGossip.com (@sportsgossip) April 19, 2018
Kobe Bryant wrote and co-directed the BodyArmor ads that end with the tag line: “Thanks Gatorade. We’ll take it from here.” Bryant is the third-largest investor in the brand, so he really has a stake in how well these spots perform. Kobe really putting his money where his mouth is.