SpoTV’s Jo Hyun-il kept his cool during a segment that aired Thursday on the NBA.

Somehow he didn’t flinch, as blood was streaming down his face.

His co-host wasn’t quite as cool, when he saw the blood, he kind of freaked out. 

Watch below: 

This is one of the many reasons Live TV is so got damn compelling. 

You really never know what will happen.

And then there’s what happens to this poor guy…  

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