Nike’s decision to partner with Colin Kaepernick and use the blackballed NFL player for the 30th anniversary of their “Just Do It” campaign has been a profitable one. Their stock has been on the rise ever since.
News came out on Thursday that the Nike stock closed at an all-time high of $83.47 a share. The Nike haters are going to have a really hard time with this one.
Nike stock closes at $83.47, an all-time high for the company.
— Darren Rovell (@darrenrovell) September 13, 2018
Nike’s use of Colin Kaepernick is the single most polarizing use of an athlete endorser in at least two decades. Witness: 650 comments off this tweet. Never had a statement of fact get this type of attention. https://t.co/UbwuVsr9Yx
— Darren Rovell (@darrenrovell) September 14, 2018
The NBA’s biggest star and one of Nike’s biggest athletes had some thoughts on it. LeBron James took to Twitter and responded to the news with a celebratory tweet of his own. You know the wine is flowing in the James household.
— LeBron James (@KingJames) September 14, 2018