Nike’s decision to partner with Colin Kaepernick and use the blackballed NFL player for the 30th anniversary of their “Just Do It” campaign has been a profitable one.  Their stock has been on the rise ever since.

News came out on Thursday that the Nike stock closed at an all-time high of $83.47 a share.  The Nike haters are going to have a really hard time with this one.

The NBA’s biggest star and one of Nike’s biggest athletes had some thoughts on it.  LeBron James took to Twitter and responded to the news with a celebratory tweet of his own.  You know the wine is flowing in the James household.