Jerseys with the placeholder of No. 00 went up on the site of the world’s largest seller of licensed sports jerseys at around 8:45 p.m. ET on Sunday night, roughly 40 minutes after the news broke. Fanatics saw a huge spike in traffic.
James will wear No. 23, the same number he wore in both of his Cleveland stops, league sources have told ESPN.
— theScore NBA (@theScoreNBA) July 2, 2018
In the first three hours of sales, there was a 600 percent spike compared to how his new Cavaliers jersey sold on the site on the day when he returned to Cleveland from Miami in July 2014. No bout James’ jersey will set like hot cakes for the near future.
According to the popular retailer, jerseys won’t be shipped until James officially signs his contract and it’s approved by the NBA.