Looks like LeBron and Arnold are pitching protein powder.

Ladder began with a custom protein powder formulated specifically for LeBron James’ personal use.

After suffering from severe cramping during the 2014 NBA Finals, LeBron James and his trainer, Mike Mancias, looked for ways to improve his diet, fitness, and recovery. In an extensive search of nutrition products on the market, Mike realized that none of the available options met LeBron’s needs for quality and safety, so he worked with a private lab to create a protein powder.

Two years later, Arnold Schwarzenegger found himself facing a similar struggle. After ending a brief partnership with a supplement company, Arnold wanted to build his own products using what he had learned from that experience. There was a need for high-quality, well-sourced ingredients, delivered with full transparency.

Arnold and LeBron discussed their mutual challenges and the possibility of creating a brand together to provide quality health information and products, that would fit not only different lifestyles, but also individual goals.

LeBron and Arnold might not agree on a playlist, but there’s no debate when it comes to their protein.

Watch their new ad below:  

Interesting spot. 

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