Looks like LeBron leaving Cleveland may affect more than just The Land’s locals. A jersey insurance program created seven months ago could get its first major test this week if LeBron James decides to take his talents to another NBA city.
— Darren Rovell (@darrenrovell) June 28, 2018
If James bolts for greener pastures, Fanatics would be on the hook for potentially millions of dollars in exchanges.
“We’ve heard a lot of people ask, what is the catch?” said Chris Orton, the company’s co-president of its direct-to-consumer retail business. “And the truth is there is no catch.”
Orton said he and his team are not sure what’s going to happen if James leaves Cleveland, other than the fact that they are sure it will ultimately cost the company money in the short term.
BREAKING: TOP 10 SELLING @NBA JERSEYS.
1. Stephen Curry
2. LeBron James
3. Kyrie Irving,
4. Kevin Durant
5. Ben Simmons
6. James Harden
7. Jayson Tatum
8. Joel Embiid
9. Russell Westbrook
10. Klay Thompson
— NBA Store (@NBASTORE) June 28, 2018
How many people will actually go thru the process of exchanging in their jersey? This is LeBron, so no one knows what’s going to happen. Just another story from the NBA Free Agent Circus.