The Los Angeles Chargers today unveiled their much-anticipated new uniforms for the upcoming 2020 season, the team’s first in its new SoFi Stadium home.
In a video debuting on NFL Network’s Good Morning Football and subsequently released on the team’s digital media channels, viewers thought they were going to hear the usual clichés surrounding what inspired the Bolts new uniforms.
After a brief, stylized montage including some of the Chargers most iconic looks, a voiceover asks, “How do you improve on perfection?”
The answer: “First, you start with the design process.”
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The v/o then launches into a cassette tape on fast forward explanation, “Taking inspiration from the subtle curvature of the bolt, we analyzed the ratios underpinning the logo in an effort to craft…,” before the audio and film suddenly break down and bring the video to a temporary hault.
“Nah, who cares,” the piece continues. “All you need to know is we took the best and made it better.”
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