Billionaire Dallas Mavericks  owner Mark Cuban certainly knows a thing or two about ratings and viewership.

The Mavs head honcho recently weighed in on alarming reports concerning the NBA’s supposed declining TV ratings and compared it to the NFL’s increase in viewership.

FS1 host Colin Cowherd saw Cuban’s reply and offered a different answer.

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Cowherd believes the NBA television rating issue can be explained by the lack of superstars in the Eastern Conference which boasts all of the early games.

While this is certainly an interesting take, Cuban immediately came back with some data to dispel Cowherd’s claims.

Flip the Pages to see the back and forth: