Lately it seems everyone is getting their own liquor brand.
Cincoro Founding Partners Wes Edens, Wyc Grousbeck, Emilia Fazzalari, Michael Jordan and Jeanie Buss attend the Cincoro Tequila launch at CATCH Steak last night in New York City.
In July 2016, a group of friendly professional basketball rivals, Jeanie Buss of Los Angeles, Wes Edens of Milwaukee, Emilia Fazzalari and Wyc Grousbeck of Boston and Michael Jordan of Charlotte, met for dinner. They began the evening as acquaintances and after sharing stories and discovering a mutual love of tequila, they quickly formed the foundation of an extraordinary partnership. Not long thereafter, the five new friends took the bold step of starting a company from scratch, ensuring their vision for a new style of tequila that was smooth on the palate, rich and complex in flavor, with a long luxurious finish.
To complement the exquisite tequila, the team commissioned Mark Smith, Vice President of Innovation Special Projects at Nike, to design the bottle, packaging and brand identity system. The sleek, contemporary and unique bottle is a glass sculpture of the agave leaf that highlights the liquid with a five-sided base, showcasing the Cincoro Fire Agave icon in the punt at a 23-degree angle, topped with a king’s crown crystal stopper. The name Cincoro, translating to “five gold” in Spanish (“cinco” meaning five, “oro” meaning gold), pays homage to the five founding partners and their pursuit to create the gold standard in tequila.
Might be worth a try if MJ is involved.