NBC has taken the in-game commercial to the next level.  During a split screen spot for “All You Can Eat” at Applebees they showed Chiefs head coach Andy Reid.

What a brilliant move.

Whoever decided to keep the camera on Reid will probably be fired, but in reality they should have been giving a hefty raise.  

This may forever change these kinds of commercials.  Who doesn’t love to see a little trolling on their TV?