Via NBC Sports:

“An idea came up and we just kept adding to it,” Needham told me. “It was sort of a joke at first but then we were like, ‘Wait a minute, we should definitely do this and go all out.'”

“It kind of snowballed, ‘let me see if i can get a little mini fridge and do a spoof of what Bud Light did with the Browns?!’ And then we did.”

The good news for those in the area is you don’t technically have to be in Keg & Kitchen the exact second Ben hits a three.

“You just have to get there soon after, come in and join the celebration,” Needham said.