Today, the NFL unveiled a public service announcement (PSA) centered around Botham Jean, an unarmed 26-year-old man who was fatally shot by an off-duty Dallas Police Department patrol officer on Sept. 6, 2018. The PSA is narrated by Jean’s mother Allison Jean, Jean’s father Bertrum Jean and his sister Allisa Findley.

The launch serves as the third PSA of The Responsibility Program, a joint initiative between Roc Nation and the NFL to unveil PSAs that raise awareness about the need to come together to create change in our communities and respect one another. The Responsibility Program also provides education grants to families that have been affected by these injustices throughout the country.

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Flip the Page to see the PSA: