The NBA’s lucrative television deals, long considered the crown jewel of its business, are contributing to a noticeable drop in ratings this season, according to Commissioner Adam Silver.
Speaking at Sports Business Journal’s Dealmakers conference in New York City, Silver noted that the cable television model is “broken to a certain extent” amid the cord-cutting trend.
Former NBA player Nick Young has his own theory.
He believes it has everything to do with the Players.
Flip the Page to See Nick’s explanation: