Nike CEO Mark Parker on Tuesday said the company’s use of Colin Kaepernick in the brand’s recent “Just Do It” spots has resulted in “record engagement with the brand.”
"It's driving a real uptick in traffic and engagement both socially and comercially. We've seen record engagement with the brand as part of the campaign" Nike CEO Mark Parker on @Kaepernick7 Just Do It campaign response $nke
— Sara Eisen (@SaraEisen) September 25, 2018
Nike announced on the earnings call that its revenue over the past three months, a period which ran until Aug. 31, was up 9 percent to $9.9 billion. The last day included was days before the first Kaepernick spots appeared.
Beth Comstock, Nike board member, says Colin Kapernick ad decision was discussed at the board level… commends CEO and Chairman Mark Parker for knowing its consumer $nke
— Sara Eisen (@SaraEisen) September 18, 2018
Since the Kaepernick ads ran, Nike’s stock has risen 6.25 percent, adding $6.38 billion to the company’s value.
The bet on Kaepernick has paid off in spades.