The Gatorade bath has been replaced by an item that represents the name of the bowl.  For example Arizona State head coach Herm Edwards had Frosted Flakes dumped on his head after winning the Tony the Tiger Sun Bowl.

On Friday night, Ohio defeated Nevada in the Famous Idaho Potato Bowl and winning head coach Frank Solich had french fries dumped on him.  Naturally he started to eat them as part of the celebration.

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Flip the Page to see the french fry bath:  

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